Starting off...

I started off slowly and kept the design simply so it would be easier for me to model and keep to the clay brief.

The look I aimed for was a sort of children's program look of simple shapes and soon to be simple colours. The idea would be close to the style of Peppa Pig and Morph which are simple shapes and colours suitable for children. This route seemed to be appropriate because Billiam sounded like a very child friendly character who would entertain them.