Professional Skills

1. Identify your film/projects market


Commercial/children/adults/Festivals


Rather than selling the film we're selling ourselves as animators and potential employees. We'll generate interest from more child friendly studios such as Bluezoo, Aardman, etc. as thats generally the style of humour involved in the narrative of the film. we are also selling ourselves to more serious animation houses such as Framestore for employability.



2. Structure your individual website marketing online presence


Our website is in blog form available at: www.rushhourshort.blogspot.com


We have also branched out into Facebook promotion through the use of a Facebook group available at: https://www.facebook.com/groups/192123850901153/


3. Identify an employer/company who you will invite to the degree show


As a team we identified a few companies that we'd like to invite:
Blue Zoo, The Mill, CBBC, Aardman, Cinesite


As leader of the group Dave is sending out an email to these companies in hope of an rsvp. Here is a template of the email:




4. Evidence of how other animators/creatives have marketed their products


Looking at other animators who produce short films they seem to market their films at film festivals. Here is a list of many potential festivals that we could send RU5H H0UR:



Holland Animation Film Festival
Utrecht - Netherlands
Holland Animation Film Festival
Utrecht - Netherlands
ION International Short Film, Animation & Games Festival
Los Angeles - USA
International Film Festival
Leeds - England
ArtFutura
October 28 to 31 2004, Barcelona - Spain
International Film Festival
Valladolid - Spain
International Festival for Documentary and Animated Film
Leipzig - Germany
International Short Film Festival
Uppsala - Sweden
The Festival du Nouveau Cinéma Montréal
Montréal - Canada
Woodstock Film Festival
New York - USA
Imago Film Festival
Fundao - Portugal
International Animation Festival
Ottawa - Canada
Atlantic Film Festival
Halifax - Canada
LA Shorts Fest
Los Angeles - USA
Prix ARS Electronica
Linz - Austria
International Short Film Festival
APalm Springs - USA
International Animation Festival
Hiroshima - Japan
SIGGRAPH
 Los Angeles - USA
International Animated Film Festival
 Annecy - France
International Film Festival
 Cannes - France
Worldwide Short Film Festival
 Toronto - Canada
International Short Film Festival of Drama
Athens - Greece
International Fantastic Film Festival (PIFAN)
Puchon - Korea
International Animation Festival
Melbourne - Australia
IFP Los Angeles Film Festival
Beverly Hills - USA
Film Festival
Sydney - Australia
Newport International Film Festival
Newport - USA
Mountain Film Festival
Telluride - USA
Animation Festival International
Kalamazoo - USA
Animation Festival International
Kalamazoo - USA
WorldFest - International Film Festival
Houston - USA
Delaware Valley Arts Alliance
Narrowsburg - USA
Golden Gate Awards Competition & International Film Festival
San Francisco - USA
Belgrade Documentary and Short Film Festival
Belgrade - Serbia
Florida Film Festival
Maitland - USA
Aspen FilmFest (Shortfest)
Aspen - USA
Genie Awards
Toronto - Canada
International Film Festival
Cleveland - USA
International Film Festival
Tampere - Finland
Cinequest
March 2 to 13 2005, San Jose - USA
Reel to Real International Film Festival for Youth and Families
Vancouver - Canada
Annual Academy Awards / OSCARS
Hollywood - USA
Film Festival
Victoria - Canada
Black Maria Film and Video Festival
Jersey City - USA
Sundance Film Festival
Park City - USA
Future Film Festival
Bologne - Italy
Toronto Film Critics Association Awards
Toronto - Canada
Canada's Top 10 - International Film Festival Group
oronto - Canada
Animadrid
Madrid - Spain
International Festival of Documentary and Short Film - (Zinebi)
Bilbao - Spain
Golden Horse International Film Festival
Taipei - Taiwan
Cape Town World Cinema Festival
Cape Town - South-Africa
International Film and Video Festival
Columbus - USA
International Animated Film Festival / CINANIMA
Espinho - Portugal
International Animated Film Festival / CINANIMA
Espinho - Portugal


5. Individual scheduling (weekly meetings, etc.)


I set myself weekly deadlines and we as a group met up every week at uni during our scheduled lecture time.




6. Individual marketing plan for the degree show

I'm going to design my own business cards ready for the degree show to market myself and also help design posters for our film to hang around the degree show so visitors know what we're selling.

7. Your individual contract of work


8. A short personal reflective account of how you have responded to this unit


I think this unit has made good use of the little time we have left before the degree show to try and get contacts in our industry. It forces you to reach out to employers and to sell yourself. It was concise and much better than E&E which dragged out the whole process whereas this makes contacting people and selling yourself manageable.

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